Frosch for clean oceans, prize-winning initiative

Frosch Recyclate Initiative

At Frosch we follow a true eco-cycle principle, that is, we design our packaging in such a way that it can be kept in a closed loop for recycled materials. Back in 2012 Werner & Mertz and its industry partners developed an innovative process to obtain high-quality recycled material (recyclates, or recycled plastic) from plastic waste. The result:

Most of our Frosch bottles are made of up to 100 % used plastic. We already use plastic from the Yellow Bag. Our shower gel bottles, for example, contain up to 100 % plastic from the Yellow Bag or Yellow Bin.

Best of all, our prize-winning Recyclate Initiative is an “Open Innovation” project in which new partners are welcome to join us! In the long term our resource and environmentally friendly circular economy could gain acceptance beyond the borders of industries and countries and become standard practice.

More plastic than fish in the ocean?

We have a big problem: plastic trash. Every year about nine million tons of plastic waste end up in the ocean. According to a study by the Ellen MacArthur Foundation, by 2050, there could be more plastic, by weight, than fish in the world’s oceans. The solution for clean oceans is not found in the oceans but rather on land.

Why? Plastic is a reusable material and should be treated as such.

How? When plastic is kept in a closed loop, that is, recycled, it cannot end up in the ocean as waste

The Closed-Loop Principle

We think it’s only right that an old water bottle is made into a new one and that yesterday’s newspaper is turned into tomorrow’s. Likewise, old plastic bottles have to be made into new bottles. Plastic is a reusable material which, like glass, metal or paper, should be put into a closed loop. For wherever a material cycle is closed, no waste is created.

The Yellow Bag is a rich source of high-quality used plastic. For years our Frosch bottles have been made from up to 100 % old plastic, some of which we have obtained from the Yellow Bag.

But that is not the usual practice. Most of the plastic trash from the Yellow Bag is currently downcycled (recycled to yield low quality material) exported to other countries or incinerated (“energy recovery). Only a small portion goes through processing to yield high-quality material, that is, upcycled. Plastic is, however, a precious material which can be recycled almost an infinite number of times.

Read more on the Frosch Website